The Lean Employer Content Short Course

Been meaning to change up your employer branding content?

A free, 4-week email course to change up the way you create employer branding content, one small week at a time.

Subscribe to free course

One email a week, four weeks. No spam, unsubscribe anytime.

Brought to you from The Lean Employer Content Guide by Chris Le'cand-Harwood.

Or skip ahead and buy the book now, £26 UK →
Four weeks

One idea a week.

One email a week, with something practical you can put into action straight away, to get you thinking differently about how you create content.

01
Mindset & Space
The time, headspace and environment great content needs.
02
Strategy
Audience-first thinking, with or without a formal EVP.
03
Studio
The tools, kit and workflows to produce at the speed of life.
04
The Lean Cycle
Create, distribute, learn: the loop that runs once the foundations are set.
Who it's for

In-house teams who own employer content.

Talent acquisition. Employer branding. People comms. The solo artists and the small bands, whoever ends up responsible for getting your people's stories out into the world.

If you want a taster of what's in The Lean Employer Content Guide, this is a good place to start. Four weeks of practical things you can do straight away, to help you rethink how you're creating employer content.

About the author
Chris Le'cand-Harwood

I'm Chris.

Twenty-plus years across recruitment marketing, integrated marketing, employer branding and content marketing. I started agency-side, became one of the early adopters of social media in the employer marketing world, and founded Content Marketing Pod Ltd in 2019.

I host the Employer Content Marketing podcast, 155+ episodes and 150+ guests in, and I've won 11 industry awards for the work with clients and partners since 2020. This course is built from the same approach I use to run my own content every working day.

Chris Le'cand-Harwood
Author, The Lean Employer Content Guide

FAQ

A few questions.

What is The Lean Employer Content Short Course?

A free, 4-week email course. One idea a week: mindset and space, strategy, studio, and the lean cycle, each with something practical you can put into action straight away.

Who is it for?

In-house teams who own employer content: talent acquisition, employer branding, people comms. The solo artists and the small bands, whoever ends up responsible for getting your people's stories out into the world.

Is it actually free?

Yes. No card details, no catch. Sign up and the first email arrives in your inbox.

Do I need to buy The Lean Employer Content Guide first?

No. The course is a taster of what's in the book and works on its own. If you want to go deeper afterwards, the book is there.

How much time does each week take?

A few minutes to read, plus one practical thing to try. No workbooks, no homework you'll never get round to.

What does each week cover?

Week one is mindset and space, week two is strategy, week three is studio (the tools, kit and workflows), and week four is the lean cycle: create, distribute, learn.

Who's behind the course?

Chris Le'cand-Harwood, author of The Lean Employer Content Guide.

Can I unsubscribe?

Anytime, with one click. No spam in between.

Ready when you are.

Subscribe to free course

One email a week, four weeks. No spam, unsubscribe anytime.